Healthy uptick for out-of-home industry as half-year results for 2022 released
The out-of-home (OOH) industry has posted a half-year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.
Digital out-of-home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:
Category figures 2022:
Roadside Billboards (over and under 25 square metres)
$223.1 million
Roadside Other (street furniture, bus/tram externals, small format)
$104.9 million
Transport (including airports)
$39.9 million
Retail, Lifestyle and Other
$110.7 million
Category figures 2021:
Roadside Billboards (over and under 25 square metres)
$176.9 million
Roadside Other (street furniture, bus/tram externals, small format)
$97.3 million
Transport (including airports)
$27.2 million
Retail, Lifestyle and Other
$99.0 million
Category figures 2020:
Roadside Billboards (over and under 25 square metres)
$131.4 million
Roadside Other (street furniture, bus/tram externals, small format)
$78.5 million
Transport (including airports)
$44.1 million
Retail, Lifestyle and Other
$71.1 million
Category figures 2019:
Roadside Billboards (over and under 25 square metres)
$178.1 million
Roadside Other (street furniture, bus/tram externals, small format)
$126.2 million
Transport (including airports)
$84.0 million
Retail, Lifestyle and Other
$109.3 million
Have your say