Heath Campanaro exiting Imagination to launch a tech start-up

After almost 20 years, Heath Campanaro is stepping down as director of experiential agency Imagination Australia to launch a tech start-up.

The well-known creative, who joined the local outfit of the British-based company in 2004, described the decision to leave as “the most difficult I’ve made in my career”.

Heath Campanaro has been at Imagination for almost two decades.

But the urge to bring to life a venture he has been thinking about for a decade was too strong to ignore, Campanaro told Mumbrella.

“I can’t say too much but it’s a technology solution start-up servicing the charity space,” he revealed.

“This idea came to me about 10 years ago and I’ve sat on it and let it percolate. It’s grown and grown and the concept is now fully fledged in my mind. But I need to space to do it now.”

While tight-lipped about the finer details, Campanaro described the start-up’s potential as “huge”. Watch this space.

He will formally step back in July but will be retained by Imagination to consult on clients and project work on an ad hoc basis.

“Although it’s not goodbye, now it’s time to follow my heart and take a big, scary leap of faith,” he said.

“I know Imagination will continue to thrive as the creative powerhouse it’s always been, and the team will continue to deliver the impossible for our brilliant clients.”

Mumbrella understands there are no plans to directly replace his role.

Antony Gowthorp, managing director of Imagination Australia, said: “Heath has been a huge part of Imagination in Australia and he leaves an incredible legacy.

“We’ll all miss his energy and enthusiasm – but he goes with our blessing to follow his dreams and create something special in the not-for-profit world, and in his own communication consultancy.”

Imagination has 14 offices around the globe. It has 40 Aussie staff based in Sydney and Melbourne, with a client list including ANZ, CBA, Telstra, AWS, Bluescope and Bunnings.



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