Heineken 3 campaign features auditions for the face of the beer

September 20, 2017 10:09

Heineken has launched its latest campaign for its low carb beer, Heineken 3 featuring two male actors auditioning to be the new face of the brand.

In a 30 second ad Johnny Good auditions to be the face of the new brand, taking off his shirt and beat boxing once the director has said “thanks for that, we will give you a call”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Geometry Heineken 3 Heinken Holler Momentum Worldwide Red Agency Zenith

1 COMMENTS

What's the idea? 20 Sep 17

Because influencers and auditions are executions, not ideas.

Which leaves us…

Nowhere.

Really ordinary stuff for a huge global brand with amazing ideas pedigree. Normally.

User ID not verified.

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Heineken 3 campaign features auditions for the face of the beer

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