Heineken hands media duties to UM

October 18, 2018 12:26

Lion Beer’s Heineken has appointed UM as its new media agency of record.

The win for the Mediabrands-owned agency comes two years after UM won Lion’s media account from incumbent agency Bohemia.

Heineken has appointed UM to its media account

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Heineken Media UM

1 COMMENTS

No more ferraris 18 Oct 18

UM and Mediabrands have had one hell of a year – massive recognition to the leadership team over there and what’s been achieved .

User ID not verified.

Latest