Heinz fined $2.25m for misleading health claims
Heinz Company Australia has been ordered to pay penalties of $2.25m after it suggested its Little Kids Shredz products were beneficial to young children.
In 2016, The Australian Competition and Consumer Commission commenced proceedings against Heinz, alleging the company had made ‘false’ and ‘misleading’ representations of the products.
Heinz’s Little Kids Shredz product
The ACCC argued statements such as ‘99% fruit and veg’ and ‘discover the delicious taste of nutritious food’ were misleading, as the products contained more than 60% sugar.
Where does the total lack of ethics end in big-business and big-government?
The $10million fine would be more apt. This is not just a case of mis-leading claims: this sneakily introduces young children to a sugar-saturated diet, to which their taste preferences would not naturally take them.
With a lack of scruples such as this, no wonder there is a call for a sugar tax.