Heinz looks for the country’s best AFL half-time chefs for the Footy Ketch-Cup
Heinz knows you want total control over your ketchup delivery systems during the upcoming AFL Finals series. In fact, their own research found that 39% of us bring our own food and condiments to live matches to avoid any unforeseen snafus.
With this delicious statistic in mind, Heinz has partnered with Melbourne Demons’ linchpin Christian Petracca to launch the Heinz Footy Ketch-Cup – a nationwide search for the best home chefs and their game-changing half-time recipes, all of which rely on a heroic splash of Heinz Tomato Ketchup to get them over the line.
‘Ketch-Cup’ sounds clumsy to me.
First, is it a cup for winning a sailing race? [OK, a dud word association on my behalf].
But ‘Ketch-Cup’ doesn’t feel sonically cohesive (and I am not referring to Taylor Swift).
Now if it was the ‘Ketch-up Cup’ it would have a much more memorable rhyme to it.