F.Y.I.

Hello launches bold new chapter of VIVA’s ‘UnbeVIVAble’ platform

May 26, 2025 2:23

Hello has reimagined VIVA’s long-running UnbeVIVAble campaign with a fresh, fun creative direction that evokes “the tall tales told by kids to explain away the messes they’ve created”.

The announcement:

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Topics

Hello Margaret Cheung Sam Kelly Viva

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Hello launches bold new chapter of VIVA’s ‘UnbeVIVAble’ platform

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