Hello Molly celebrates the ‘party girls’ ritual’ in first-ever television ad

Sydney online fashion brand Hello Molly is promoting outfits which are ‘perfect’ for a night out in its first-ever television commercial.

The ad sees models Dominique Faludi, Tess Homann and Elieen Cassidy getting ready to go out after a busy week at work. They go through the process of getting ready before appearing at the Langham Hotel and Sydney’s Flamingo Lounge.

Hello Molly’s television advertisement ran for the first time last night during Love Island and seeks to showcase the ‘party girls’ ritual’ of getting ready after a busy week.

Ena Eaton, Hello Molly’s operations manager, said the project was a new opportunity to support “traditional media” and align the brand with a show which they believed would be a “huge success”.

“We anticipate this commercial will resonate with viewers and inspire customers, encouraging us to embrace more traditional brand-building opportunities. As always, our marketing across every channel will continue to align and demonstrate why we’ve earned our reputation as one of Australia’s favourite shops for on-trend event wear,” Eaton said.


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