Hello Social and Uber launch Uber Pride Ride

Hello Social and Uber have launched the Uber Pride Ride, a bus that can take festival goers across Sydney throughout World Pride.

The announcement:

With the help of 90s pop group the Vengaboys, Drag Queen royalty and experience agency Hello Social, last week Uber launched the ultimate inner city disco on wheels to the streets of Sydney to celebrate Pride.

The fully wrapped, retro glam-pop styled, free hop-on, hop-off bendy bus will help festival-goers navigate their way around events easily, safely and with heaps of fun en route.

Following a launch on Thursday 16th February via an exclusive ride with party bus icons the Vengaboys, the Uber Pride Ride is now available to festival goers travelling around the heart of the festival during the weekends between February 17th – March 5th.

Ideated and creatively executed by Hello Social, each Pride Ride will include an exciting line-up of on-board activities, from drag bingo and Karaoke with Jojo Zaho, Carla from Bankstown and Coco Jumbo, to educational talks from Black Rainbow, an organisation advocating for the voices of first nations LGBQTIA+SB young people.

Andy Morley, head of marketing at Uber ANZ said: “Our mission is to help everyone move freely, safely and with pride, so we couldn’t be more excited to launch the Uber Pride Ride in collaboration with Vengaboys and our first nations LGBQTIA+SB partner Black Rainbow.

“We’re super proud to provide a platform that helps festival goers, our community and partners celebrate who they are with pride, while making travel around this once-in-a-lifetime festival easier, and a lot more fun.”

Sam Kelly, managing director at Hello Social says: “Uber is a brand that was born at the intersection of culture and community. There is no better way to drive a progressive and inclusive narrative than by spreading colour and joy in the streets, and across social feeds around the country.”

The event plan, live GPS bus tracker and full coverage can be enjoyed on Uber Australia’s social channels.


Client: Uber

Sr. Marketing Director, APAC: Lucinda Barlow

Director Of Marketing, ANZ: Andy Morley

Social Media Lead, ANZ: Joshua Pickstone

Marketing Manager: Dan Greenberg

Communications Director, ANZ: Peta Fitzgerald

Communications Lead, ANZ: Claire McAdam

Experience Agency: Hello Social

Partner & Managing Director: Sam Kelly

Director of Client Experience: Maddie Marovino

Strategy Director: Matt Pearce

Head of Media & Analytics: Daniel Hill

Group Account Director: Ed Popa

Senior Account Manager: Gabriella Lock

Account Manager: Carla Wong

PR Agency: Herd MSL

Source: Hello Social


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