Hello to fresh in new Wrigley Eclipse ad
Sucking on a mint helps to charm bikies, cops and circus bosses in a new for Wrigley’s Eclipse hard-pressed mints by DDB Sydney.
The TV-led campaign also introduces a new tagline for the brand, “Say Hello to Fresh”.
DDB’s deputy executive creative director Darwin Tomlinson said: “We’ve had a great time working on this campaign with the Wrigley team and are excited to have something different on air for them.”
Wrigley’s MD Andrew Leakey said: “We are delighted to be launching a new campaign and direction for Eclipse.”
Creative credits:
Wrigley:
- Marketing Manager: Alexandra Skolarikis
- Brand Manager: Annabel Badilla
DDB Sydney:
- Executive Creative Director: Dylan Harrison
- Deputy Executive Creative Director: Darwin Tomlinson
- Creative Director: Scott Huebscher
- Creative Team: Harry Towle and James Sexton
- Planning Director: Ryan Richards
- Group Business Director: Rebecca Crawford
- Senior Business Director: Daniel Lipman
- Business Director: Danielle Richards
- Designer: John Hayles
- Producer: Claire Seffrin
Production Co: Robber’s Dog/Company Man
- Director: Luke Shanahan
- Executive Producer: Mark Foster
- DOP: Todd Duym
- Editor: Stuart Morley
Post: The Editors
Music: Nathan Cavaleri, Song Zu
Media: Starcom
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