Hello wins Lynx as new creative client

Indie integrated agency Hello has won Lynx as a new creative client.

The announcement:

Independent integrated agency Hello has won Unilever Australia’s Lynx business following a review of capabilities for 2024.

Hello has been engaged to lead a significant re-investment in the Lynx brand as it looks to launch an all new, premium Fine Fragrance Collection in Australia and New Zealand.

Says Alison Holland, head of media and content, Unilever: “Hello’s unique capabilities and cultural perspective really impressed our team and we are very excited to be launching this amazing new Lynx range with them as part of an expanded Agency Village.”

Says Sam Kelly, managing partner, Hello: “Lynx is an intergenerational icon and almost part of growing up here in Australia. We are honoured to be partnering with Unilever and their progressive team to bring this exciting new range to market.”

Hello will lead creative and activation in partnership with an expanded Agency Village that includes Mindshare and Forward PR.

The latest activity is set to be live from 1 July 2024.

Source: Hello Social


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