Helping Hand launches new campaign to reshape perceptions of aged care, via Society Studios

Created by Society Studios, Helping Hand’s latest campaign seeks “to reshape public perception of aged care”.

The announcement:

Time moves forward, so do you. This is the creative intention from the latest brand campaign for the not-for-profit Helping Hand, a Home Care, Residential Care and Retirement Village provider in South Australia.

The creative services arm of SOCIETY, SOCIETY STUDIOS, has brought Helping Hand’s offering to life via a powerful advertising campaign aiming to reshape public perception of aged care, and reinforce its commitment to community, belonging and human connection.

A 30-second and 15-second creative film was designed, shot and edited by the SOCIETY STUDIOS team, beautifully curated with a mix of live action and animation. Aimed at showcasing the contrasting pace of life, it also evokes how, no matter the life stage you are in, you can move forward and enjoy what’s next with Helping Hand by your side.

A trusted partner in aged care and wellbeing services, who has been in South Australia for more than 70 years, Helping Hand is positioned not just as a service provider, but a community that celebrates belonging and living well at every age.

SOCIETY creative & purpose director, Annike Morgan, says: “Helping Hand gives its clients, and their families, time. We wanted to celebrate this in the creative, highlighting that time can include moments of haste, doubt and chaos, which often occurs in the middle stages of life, but Helping Hand can alleviate that worry by allowing families to enjoy moments together instead.”

Vicky Brett, Helping Hand manager marketing and communication, says: “This campaign reflects the values we live every day of kindness, respect, and making every person feel seen and supported. It’s a reminder that aged care isn’t about endings – it’s about meaningful living, with a helping hand.”

With a portfolio that continues to grow, following the launch of Optometry Australia’s Off Screens, Outside, Optometrist (OOO) campaign earlier this year, SOCIETY STUDIOS is managing the full production of creative campaigns, offering clients an end-to-end service from conception, strategy, brand development, content planning and production.

“We’re also living our SOCIETY STUDIOS Charter which is guiding the way in which we operate and provide our creative services. Not only was the production inclusive and our team well considered, we’re proud to work with an organisation like Helping Hand that is vital to the families and older people of South Australia. Our production also managed to minimise carbon emissions—only reported to produce 1.06 tCO2e compared to an average production of carbon emissions value of 6,” continued Annike Morgan.

Currently running on television with social media on the way, the Helping Hand brand campaign will air across South Australia with the aim of reaching families who are in need of a Helping Hand.

Credit:
Marketing Manager – Vicky Brett, Helping Hand
Creative, Directors, Production – SOCIETY STUDIOS
Animation – Archer Alif, SOCIETY STUDIOS
Media – Carat

Source: Society

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