Hendrick’s Gin and Eardrum release new radio campaign

Eardrum – an audio specialist company – has partnered with Hendrick’s Gin to create a summer radio campaign that celebrates the latter’s flavourful product.


The announcement:

Audio specialist agency Eardrum has created a playful national summer radio campaign for Hendrick’s Gin.

The high energy ads feature a charismatic barman conducting proceedings whicle celebrating the unique flavour cues of the gin, including the all-important cucumber garnish.

Nathan James, marketing manager – Hendrick’s Gin & Innovation says,

“The ability to reach our audience at exactly the right time of the evening makes audio extremely compelling, but capturing our distinctive highly visual brand personality has always been a challenge. The Eardrum team totally nailed it”.

Across the 30 and 15 second spots, there is a celebration of summer, the end of the week, and the end of the day – all perfect moments for the refreshingly curious flavour infusions found in Hendrick’s.

“Once we combined the Gatsby-esque sonic world with the ‘cue the…’ format, the rest of the campaign fell into place.” Said Ralph van Dijk, founding creative director of Eardrum, “The theme was then carried right through to the live reads and sponsorship messages.”

Hendrick’s Gin’s refreshingly curious creative airs nationally across the ARN and NOVA networks.

Source: Eardrum


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