Hendricks Gin launch ‘cucumber concierge hotline’ via Red Havas
Hendricks Gin will deliver free crates of gin and cucumbers to Sydneysiders and Melbournians during the month of March for their “cucumber concierge hotline” campaign created in partnership with Red Havas.
The announcement:
Hendrick’s Gin, a deliciously premium gin, is opening its Cucumber Concierge hotline at 1800 HG CUKE for the month of March. It will be hand-delivering free gin and cucumber crates to Sydneysiders and Melbournians who are longing a refreshing experience as summer comes to an end.
Thirsty callers can dial 1800 442823 (HG CUKE) every Wednesday starting the 9th of March during Australian first Gin O’clock, between 4:00pm – 5:00pm. The first five fortuitous callers from each city will be greeted by the official Hendrick’s Gin Chief Cucumber Officer (CCO), a cucumber expert who is a perfectionist of the delectable garnish.
The CCO will hand deliver a generous supply of Hendrick’s Gin and crisp cucumbers to create a refreshing beverage guaranteed to quash their thirst.
Hendrick’s Gin will delight a new location each week across Sydney and Melbourne with a generous supply of gin and cucumbers, initiating a marvelous experience and inspiring moments of delightful peculiarity:
- Sydney: week one will cover Eastern Suburbs, week two the lower North Shore, week three North-West suburbs, and finally the CBD and Inner West,
- Melbourne: week one will be delivering to the City and Western suburbs, week two will visit the City and North-West, and week three will be Melbourne’s South-East and finally, week four will be North-East Melbourne
Brand Ambassador Luke Sanderson said: “We’re excited to launch the first Hendrick’s Gin Cucumber Concierge in Australia, giving the gift of a refreshing encounter of our free gin and cucumber deliveries. Our mission is to excite the unusual in life and keep those refreshing experiences alive. After all, a fresh slice of cucumber is a crucial element to the Hendrick’s Gin and tonic, bringing out the rose and cucumber infusions to deliver the most refreshing sip when you need it most.”
Hendrick’s Gin invites all curious callers to satisfy their longing summer desires for refreshing encounters to get their phone charged and ready for every Gin O’clock next month.
To learn more about Hendrick’s Gin, visit www.hendricksgin.com or follow the brand on Instagram at @hendricksginaustralia.
Source: Red Havas media release
