Herald Sun looks to drive digital subscriptions with footy and crime

Tim Burrowes

February 23, 2012 1:42

News Limited has continued its push towards a paywall strategy with Victorian masthead The Herald Sun becoming the first of the publisher’s tabloids to make the leap.

Late last year News Limited broadsheet The Australian switched on its paywall. The company said today that it would share information on the title’s move to digital subscriptions “soon”. It follows last week’s release by Fairfax Media of data on its digital audiences.

The Herald Sun’s digital subs strategy kicks off next month. No information on pricing has yet been released. The company said it would kick off with a two month free trial before a move to a freemium model with a mixture of free and premium content.

The offering will be driven by new offerings sitting alongside a new website and mobile site and updated iPad app.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.