Here comes Tubi
Welcome to a midweek update from Unmade, on the morning after News Corp’s main marketing-industry focused event of the year, D_Coded. Yesterday’s big announcement was Tubi. Two months after announcing the sale of Foxtel, News Corp is back in the TV business.
Also today, Enero’s sinking share price hits the lowest point in more than a decade.
News Corp Australia gets back into TV with Tubi
For a while now, I’ve been puzzled by Tubi.
It’s the biggest asset in the extended News Corp universe not to have a presence in Australia. In the US, Tubi is a big deal. Its share of total TV viewing is nearly 2% and it’s bigger than Peacock, Paramount+ and Max. In some quarters it’s been bigger than Disney+.
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Stolen from the Suburbs and Dirty Teacher look great. The other films clearly lack upping the stakes with cyclone fencing.
Sorry even if it was free. it’s still Murdoch.