Hilltop Hoods partners with R/GA Sydney and Google Play Music to create interactive film for Through the Dark

Hip hop outfit Hilltop Hoods has partnered with R/GA Sydney and Google Play Music to create an interactive film for ‘Through the Dark’, a song written by the group’s Dan Smith as his son underwent treatment for leukemia.

hth-dark

The film combines mobile and digital technology to explore a father and son’s journey, with the use of dark colours illustrating fear, while light represents hope.

Viewers are able to navigate on desktop by using their mouse.

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