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Hit Network launches campaign promoting ‘secret’ early return of Hamish & Andy

Southern Cross Austereo is bringing back returning Hit Network Drive show hosts Hamish Blake and Andy Lee a week earlier than expected, revealing it in a new integrated campaign.

While the duo were set to return on July 13 they will actually return to the struggling network on July 6, a fact revealed in the new TV spot.

The comedy duo wrote the new campaign which was executed by Fabric Films and The Post Lounge which allows Shazam users to scan the adshel posters to discover extra content.

SCA head of marketing and communications Nikki Clarkson said in a statement: This new campaign launches Hamish & Andy back into national drive around the country in a big way. We have a multi-tiered campaign with a strong focus on creating awareness for their return to drive and further engagement through mobile and digital.”

Credits:

TVC Written by
Hamish Blake & Andy Lee

SCA
Head of Marketing and Comms
Nikki Clarkson
National Marketing Director
Adam Bower
National Marketing Manager
Clementine McBride
Design & Finished Art
Sam McDermott

Production: Fabric Films
Director
Charlie Fergusson
Producer

Krista Fergusson
DOP

Simon Ozlins
1st AD

Andrew Moffat
Production Manager

Jules Moseley
Gaffe
r
Dan Carr
Grip

Dave Cross

Post Production: The Post Lounge
Editor
Sue Schweikert
Colourist
Nuala Sheridan
Sound Designer
Ben Stewart
Flame Artist
Doron Man
Post Producer
Angela Brooks

 

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