Hit Network launches campaign promoting ‘secret’ early return of Hamish & Andy
Southern Cross Austereo is bringing back returning Hit Network Drive show hosts Hamish Blake and Andy Lee a week earlier than expected, revealing it in a new integrated campaign.
While the duo were set to return on July 13 they will actually return to the struggling network on July 6, a fact revealed in the new TV spot.
https://youtu.be/wqt9Y5S4dWs
H&A will always be personable but SCA have stuffed up the branding of their stations. not sure anyone would know where to find them
How do you know Lenny
are you an expert?
Seems pretty straight forward to me Lenny; the ad says they’re on hit 1041 2day fm.
That’s the point of advertising isn’t it? To tell people where to get stuff? Maybe I’ve got it wrong all these years.
They are a good show. They just picked the wrong team.
@Marcus. Clearly you have missed a bit over the years. What sort brand is hit 1041 2dayfm. Is it Hit? Nah it’s a generic term. Is it 2dayfm? That brand is on the nose. A 1st year mktg student would do a better job of branding. How about they pick a brand and quick smart because one foot in each camp is the quickest way to stuff things up (in my experience)
I think Lenny might work for ARN or Nova.
I agree with Lenny. SCA have stuffed their brand up. Even the new ads with Hamish and Andy are not in the same style as the other hit ads. What audience are they chasing with Hamish and Andy anyway? Hit stations are female skewed as far as I know.