Hit Network launches campaign promoting ‘secret’ early return of Hamish & Andy
Southern Cross Austereo is bringing back returning Hit Network Drive show hosts Hamish Blake and Andy Lee a week earlier than expected, revealing it in a new integrated campaign.
While the duo were set to return on July 13 they will actually return to the struggling network on July 6, a fact revealed in the new TV spot.
https://youtu.be/wqt9Y5S4dWs
The comedy duo wrote the new campaign which was executed by Fabric Films and The Post Lounge which allows Shazam users to scan the adshel posters to discover extra content.
SCA head of marketing and communications Nikki Clarkson said in a statement: “This new campaign launches Hamish & Andy back into national drive around the country in a big way. We have a multi-tiered campaign with a strong focus on creating awareness for their return to drive and further engagement through mobile and digital.”
Credits:
TVC Written by
Hamish Blake & Andy Lee
SCA
Head of Marketing and Comms
Nikki Clarkson
National Marketing Director
Adam Bower
National Marketing Manager
Clementine McBride
Design & Finished Art
Sam McDermott
Production: Fabric Films
Director
Charlie Fergusson
Producer
Krista Fergusson
DOP
Simon Ozlins
1st AD
Andrew Moffat
Production Manager
Jules Moseley
Gaffer
Dan Carr
Grip
Dave Cross
Post Production: The Post Lounge
Editor
Sue Schweikert
Colourist
Nuala Sheridan
Sound Designer
Ben Stewart
Flame Artist
Doron Man
Post Producer
Angela Brooks
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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H&A will always be personable but SCA have stuffed up the branding of their stations. not sure anyone would know where to find them
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How do you know Lenny
are you an expert?
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Seems pretty straight forward to me Lenny; the ad says they’re on hit 1041 2day fm.
That’s the point of advertising isn’t it? To tell people where to get stuff? Maybe I’ve got it wrong all these years.
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They are a good show. They just picked the wrong team.
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@Marcus. Clearly you have missed a bit over the years. What sort brand is hit 1041 2dayfm. Is it Hit? Nah it’s a generic term. Is it 2dayfm? That brand is on the nose. A 1st year mktg student would do a better job of branding. How about they pick a brand and quick smart because one foot in each camp is the quickest way to stuff things up (in my experience)
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I think Lenny might work for ARN or Nova.
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I agree with Lenny. SCA have stuffed their brand up. Even the new ads with Hamish and Andy are not in the same style as the other hit ads. What audience are they chasing with Hamish and Andy anyway? Hit stations are female skewed as far as I know.
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