Victorian real estate agency hockingstuart has launched a brand refresh campaign poking fun at real estate marketing built around the tagline ‘Real estate is our world’.
Melbourne creative agency Sense developed the campaign.
The campaign follows realtor Ray White’s repositioning around the Know How message in June, and Raine and Horne’s Raine & Horne & You campaign launched two weeks later and pokes fun at typical real estate copywriting. It’s been launched through a revamped website and logo, new property boards, property brochures and hockingstuart’s YouTube channel. Print, online and radio advertisements have also been launched today, while social media and PR activity will follow later this year.
The CEO of hockingstuart Nigel O’Neil said: “We’re moving away from conservative real estate marketing with a fun approach that enables customers to relate to our people and what we stand for. Real estate is our world. We wanted to remind our customers we’re different from our competitors but leave the clear impression we’re serious experts in our field.”
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Credits:
- Client: hockingstuart
- Creative: Sense
- Digital strategy: Sense
- Public Relations: Keep Left
