Hodor finds his voice to criticise people watching high-production shows on tablets

The actor who plays monosyllabic character Hodor in Game of Thrones finds his voice in a new Samsung ad which pokes fun at people who watch high quality content on “one of those old itablet thingies”.

The ad for the Samsung Galaxy Tab S2 pastiches Game of Thrones with actor Kristian Nairn, whose character in the show can only say the word ‘Hodor’, breaks character during a scene to stop the shoot because the viewer is not using a screen worthy of the effort they go to to create the special effects.

Samsung 60 iTablet DC from Peter Lydon on Vimeo.

The ad has been developed for the Australian market by Leo Burnett Sydney, to push the high quality of the screen on the new tablet device as ‘The Screen Worthy of the Things You Love’.

“The ads will be targeted and served to specific devices, so the audience really feels they are being directly addressed by the actor,” said Vince Lagana, Joint-Executive Creative Director, Leo Burnett Sydney.

“This campaign is not just telling a story about a screen, rather, we tell the story through the screen. The power of the idea comes from the device-targeted approach to media and understanding the way people increasingly engage with different content, from sport to entertainment, across different devices,” added Grant McAloon, Joint-Executive Creative Director, Leo Burnett Sydney.


Creative agency: Leo Burnett Sydney

Production company: Minds Eye Production UK

Post production: Filament Post Production

Editing: Final Cut


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