Hog’s Breath appoints first PR firm in 25-year history to handle ‘year of change’
Hog’s Breath Australia has handed PR responsibility to the TwoCents Group, marking the first time it has appointed a public relations agency in its 25 year history.
TwoCents Group will oversees PR for the brand’s “year of change” in 2016.
Hog’s Breath general manager Ross Worth said in a statement: “We have some great stories to tell, not just about the brand and restaurant initiatives planned for 2016, but also the many things we do in the community with charities and sponsorships, both at a national and local level.
I’ll never forget the shameful way they went after that Gosford takeaway store and for that they’ll never be forgiven. I wonder if their new branding strategy includes a name change to ‘Hoggy’s’ that has been creeping into their TVC scripts. Choke on your curly fries Ross Worth.