Car brand Holden has this afternoon ended its sponsorship of the Kyle & Jackie O Show after presenter Kyle Sandilands threatened to “hunt down” a journalist who had reported negative Twitter sentiment about his TV show.
During the attack, Sandilands also described news.com.au journalist Alison Stephenson as “a piece of shit” and made comments about her appearance including her breast size.
Until today Holden had been the sponsor of the Southern Cross Austereo show. At the time of posting, ads for its Holden Barina are still prominent on the Kyle & Jackie O Show home page.
But a spokeswoman for Holden told Mumbrella:
“Recent comments made on the Kyle and Jackie O breakfast show do not in any way reflect the views or opinions of Holden and we are very disappointed to hear Kyle’s personal attack on a journalist.
“We believe the show is no longer in line with Holden’s core values and as a result we have taken action to withdraw our sponsorship of the program, effective immediately.”
Earlier today news.com.au’s editor-in-chief David Penberthy accused Sandilands being a misogynist, pointing to his track record of attacks on female journalists.
10.30pm update: Vodafone and The Good Guys have also pulled sponsorships. Both brands announced the move on Twitter.
1.48pm update: Harvey Norman and Fantastic Furniture join Medibank in the boycott of Sandilands’ show, according to reports from News.com.au.