Holden looks overseas for rebrand reboot
Holden’s relaunch campaign which promotes the company’s commitment to Australia has been revealed as reworked creative designed initially to sell GM cars to Americans.
Holden relaunched its brand this week, with a campaign promoting its new Colorado vehicle and an online film showing an unbadged Astra and asking people what they thought.
The Astra ad has since been exposed as a copy of an American ad created for GM to promote its Malibu vehicle in the US.
A spokesperson for Holden said that the concept had been taken from the US and reshot in Australia and Holden was “unashamedly” proud of using the ad, which tested the strongest out of eight concepts shown in research.
oversees?
You’re right Anonymous, that should be overseas.
Cheers,
Miranda – Mumbrella
I think you’ll find DDB reworked a Doritos Ad for Eclipse mints. It’s not a new thing….
Look forward to more product problem recalls, this company never gets it right, that’s why it no longer manufactures here.