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Holden uses a messy child in latest kid-fronted ad from AJF Partnership

Holden has launched the third ad of its kid-fronted campaign which sees the company focus on its credentials for building cars for Australia, with a new spot which featuring a young, messy child enviously talking about his uncle’s Holden Cruze which he is not allowed in.

The spot created by AJF Partnership uses children to place emphasis on Holden’s future, despite the the car maker announcing a year ago it was shutting down its Australian production sites by 2017, costing thousands of jobs.

The ad is running across TV, outdoor, digital and cinema.

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