Opinion
Holiday reading: Mumbrella’s top picks from December
Looking for some easy reading over the break? We've pulled together our top picks from the last few months.
We’re well and truly into the festive season, and if you’re lucky, you might even feel a little relaxed.
If you’ve managed to find some quiet, you may just be looking for something to keep your mind occupied in between trips to the beach and obligatory family gatherings. Or perhaps you feel the bustle of December may have kept you from engaging a little more deeply with industry stories.
Either way, we’ve put together a list of some of our favourite Mumbrella reads from the last little bit.
Take your pick!
Will triple j rue the day it dethroned the King?
December saw triple j group music director Richard Kingsmill step down, who curated the playlists of triple j for 35 years. In doing so, he played a vital role in shaping the culture and sound of Australia.
The lessons of creative patience from one carrot’s Christmas miracle
Marketers shouldn’t stress about reinventing the ‘creative’ wheel for every campaign. Quality creative and consistency can be more powerful than the ‘new’ and ‘shiny’, argues Paul Sinkinson, managing director (Australia) of Analytic Partners.
Taylor Swift, Optus, Barbie & Prince Harry: Here are the PR wins and sins of 2023
From Taylor Swift’s record-breaking Eras tour, to Prince Harry’s hugely-controversial media tour, 2023 has had some major highs and lows. InsideOut PR CEO and founder Nicole Reaney wraps up the biggest PR wins and sins of this year.
‘Finding Scott Morrison in Hawaii was good for business’: A decade of The New Daily
When The New Daily launched ten years ago, the media landscape was controlled by the conglomerates, be it the national mastheads attempting to steer the steam tanker of their bloated business models towards the digital shores, or the TV and radio networks starting to eke out an online presence.
Change, competition and the future: Celebrating 100 years of Australian radio
100 years ago, at 8pm on 23 November 1923, commercial radio launched in Australia. Today, radio broadcast remains a trusted source, an economic contributor and a strong channel for advertisers. Leaders from Commercial Radio & Audio, Nova Entertainment, ABC Radio, Nine Radio and SBS Audio speak to Mumbrella’s Lauren McNamara on the state of the industry, 100 years in.
The year of the pitch: Wrapping the biggest media pitches of 2023
2023, if nothing else, was a huge year for pitching. Calls of ‘pitchapalooza’ were rife, as the industry scrambled to keep abreast of the active RFPs in market. With most of the pitching settled ahead of Christmas, Mumbrella’s Kalila Welch re-capped the pitching frenzy of the year gone by.
‘The biggest pitch since Coles’: The top creative account and talent moves of 2023
2023 was much like any other year in the creative sector with a huge number of talent and account moves. Mumbrella’s Lauren McNamara asked leading creatives what the biggest moves were, in their opinion.
Elon Musk was finally kinda sorta right about something, maybe
Mumbrella’s Nathan Jolly muses on Musk’s on-stage comments made during The New York Times DealBook Summit. “When asked by Sorkin how he feels personally about this good he has done for the Earth – assumedly in an attempt to elicit some reply of boastful pride – Musk makes his actual point,” he writes.
Mumbrella’s Kalila Welch wraps a promising year in retail media, as the burgeoning channel looks set to continue its rapid growth in 2024,
While you’re here, why not check out the first-look at some of the line ups for some of Mumbrella’s first events of the 2024 season.
XXXX, Thinkerbell, Intrepid Travel and FleishmanHillard are the latest named on the CommsCon lineup, joining dentsu Creative’s Tim Powell, along with Cato and Clive Partners and The Bravery on 27 March at Sydney’s Four Seasons Hotel. With more speaker announcements to come, you can grab your early bird tickets here.
Mumbrella’s Retail Marketing Summit returns for a second year in March, with dentsu executive director of digital growth, Mark Byrne and Boody’s global head of brand and marketing, Ruth Haffenden, already locked in to speak. Experts from News Corp Australia, IKEA, and Adore Beauty have also been named on the lineup. More names will be revealed in the new year, but for now, you can grab your tickets here.
Mumbrella360 will see the likes of former Nike CMO Greg Hoffman take the stage at Daltone House for a jammed packed two days of content. Other speakers announced so far include Rêveuse’s chief executive April Siler, and newly appointed Iconic CMO Joanna Robinson, as well as executives from BMF, World Vision, Menulog, Sanitarium and American Express. Grab your tickets now to save with early bird prices.
