Holly Formosa joins Icon Agency as account director

Holly Formosa has joined Icon Agency as an account director.

Formosa was previously a PR manager at the Melbourne Food and Wine Festival for almost three years.

Formosa: joining Icon Agency

She has also spent time as a writer and curator at Luckie Inc and at Reymond Communications as a senior account manager.

Joanne Painter, managing director at Icon Agency, said in a statement: “We are seeing a real influx of fantastic talent to the agency in recent months, as people within the industry start to acknowledge the genuine power of our integrated services.”

Formosa said: “I am thrilled to be joining Icon Agency and have already experienced the high energy and dynamic culture that first caught my attention.”

In August, Ogilvy PR Melbourne’s managing director Adam Vincenzini joined Icon Agency as director of integrated strategy and digital media.

In the same month, the agency officially launched in Canberra.


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