Home and food brands reach new readership numbers
Home and food brands have gained recognition for new readership numbers, according to Roy Morgan.
The combined readership of Are Media print has grown to 5.99 million readers a month in the September quarter.
Better Homes and Gardens are in the lead as the most-read paid print magazine with 1.825 million readers averaging each issue.
Country Style increased its readership 20% while Australian House was up 4% and Belle increased 1% quarter on quarter.
Gourmet Traveller stood out with readership growing 11% and New Idea Food jumped 19%. Diabetic Living also increased 15%.
The Australian Women’s Weekly remained stable with 1.2 million readerships.
Woman’s Day grew with 3%, while TV Week grew by 1%.
Are Media chief executive officer, Jane Huxley, said: “In tough economic times, people turn to brands they know and trust. Add in cost-of-living pressures and it’s no surprise that our home and food brands have attracted more readers over the past year. Better Homes and Gardens, Gourmet Traveller, Belle, Australian House & Garden and our other brands are highly trusted sources of information and inspiration, with a strong connection to Australians.”
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