Home Beautiful Magazine launches cross-platform content series, House to Home Beautiful
Home Beautiful Magazine has launched its first cross-platform content series to show the ins and outs of creating an Australian home from scratch.
The ‘House to Home Beautiful’ project tells the story of Aimee and Frank Tarulli building a two storey home across Facebook Live, streaming video and other online channels offering advertisers social targeting opportunities.
‘House to Home Beautiful’ is the first project of its kind for the publisher.
Their renovation journey will run as a dedicated web-series and content portfolio, led by Home Beautiful editor-in-chief Wendy Moore.
Content will also be produced around the renovation journey, across print, experiential and social media platforms.
A new website, with mood boards and photo galleries will also be created, revealing key stages in the renovation process as they occur.
Facebook Live, 360 camera views, time-lapse videos and e-commerce links will accompany the web series.
In addition to the series, Home Beautiful will offer editorial content such as loan options, timeframes for renovating homes, and design and budget compromises.
LG, Blum, Austral Bricks, Hebel, Schweigen, Somfy, Phoenix Tapware, Carpet Court, Qudos and King Furniture have come on board as launch partners, and will have access to the House to Home Beautiful home for information seminars, product launches and content creation opportunities.
In an exclusive partnership with Quantium, Axiom and Experian data through Facebook, House to Home Beautiful will also allow partners to benefit from social targeting.
Moore said the new series is a “twist in the homes space.”
“For the first time, House to Home Beautiful will showcase the incredible passion and detail required through every chapter of a real life renovation journey with a captivating insight into the realities of creating an inspired, stylish yet relaxed Australian family home.
“House to Home Beautiful is new twist in the homes space – with a practical yet inspiring step-by-step guide to transforming bricks and mortar into an inviting family haven,” she said.
House to Home Beautiful will be promoted across Pacific’s stable of brands and via TVCs on the Channel 7’s House Rules program.
topics
content series
experiential
Home Beautiful
House to Home Beautiful
multi-platform
Pacific Magazines
Wendy Moore
