Out-of-home advertising revenues rise 8 per cent in October
Out-of-home advertising climbed 10.44 per cent in October over the same month last year with year-to-date revenue up almost 8 per cent.
The announcement:
The Out-of-Home (OOH) industry today reported revenue of $60.4 million for the month of October, an increase of 10.44% from the same time last year.
Year-to-date revenue has increased by 7.92%, tracking at $472.8 million, up from $438.1 million* for the same time last year.
Category figures October 2014
Roadside Billboards (over and under 25 square metres) – $19.4 million
Roadside Other (street furniture, taxis, bus/tram externals,small format) – $19.9 million
Transport (including airports) – $11.8 million
Retail – $9.3 million
Category figures year to date October 2014:
Roadside Billboards (over and under 25 square metres) – $156.3 million
Roadside Other (street furniture, taxis, bus/tram externals, small format) – $159.3 million
Transport (including airports) – $80.9 million
Retail – $76.4 million
Source: Outdoor Media Association
