Out-of-home advertising revenues rise 8 per cent in October

Out-of-home advertising climbed 10.44 per cent in October over the same month last year with year-to-date revenue up almost 8 per cent.

The announcement: 

The Out-of-Home (OOH) industry today reported revenue of $60.4 million for the month of October, an increase of 10.44% from the same time last year.

Year-to-date revenue has increased by 7.92%, tracking at $472.8 million, up from $438.1 million* for the same time last year.

Category figures October 2014

Roadside Billboards (over and under 25 square metres) – $19.4 million

Roadside Other (street furniture, taxis, bus/tram externals,small format) – $19.9 million

Transport (including airports) – $11.8 million

Retail – $9.3 million

Category figures year to date October 2014:

Roadside Billboards (over and under 25 square metres) – $156.3 million

Roadside Other (street furniture, taxis, bus/tram externals, small format) – $159.3 million

Transport (including airports) – $80.9 million

Retail – $76.4 million

Source: Outdoor Media Association