Homeland among 13 series fast tracked by Ten in coming weeks

Network Ten will next month shift its focus to overseas programming, fast-tracking several series as it attempts to change its ratings fortunes.

The network will fast-track 13 shows from the US and UK, starting from later this month.

The moves comes as Ten finds itself struggling in the ratings after Everybody Dance Now and I Will Survive were unable to deliver major prime time audience figures.

A spokesman for Ten told Mumbrella that the move was also as a response to viewers’ expectations not to wait for a show to air locally once it has been broadcast in the US. he said: “The aim is to meet the expectation of viewers, who these days want to see most new shows as soon as possible after they’ve launched overseas. People are increasingly not prepared to wait until February.”


The line up includes the return of Homeland, The Good Wife, NCIS and New Girl as well as four new series, The New Normal, Ben and Kate, Vegas and Jamie’s 15 Minute Meals.

Homeland, Modern Family and Glee did well for the network earlier this year.

While Ten would not announce the dates it plans to put the shows to air, according to The Hollywood Reporter, The Good Wife will launch on CBS on September 30,  Showtime will launch the return of Homeland on the same night,  while New Girl will go out Tuesday 25 September.

While Glee launched last Thursday in the US, due to sporting commitments and the Presidential elections, Fox will rest the show for a few a few weeks in November. After this time Ten will begin airing the new series so as to play it without gaps.

The  fast tracking tactic has grown over the years bringing more shows from the US directly into the schedule. Already this year Foxtel has launched its campaign Express from the US to bring new US series straight off the satellite. And the ABC is making Dr Who available for online streaming hours after the BBC shows it in the UK.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.