Homeloans.com.au launches with Adam Gilchrist-fronted campaign
Former Australian cricketer, Adam Gilchrist, has fronted a campaign to launch online lender homeloans.com.au in the Australian market.
It is one of the first TVCs from Magnum & Co, which was appointed earlier this year following a pitch held during lockdown. The media strategy is executed by Taska Media.
General manager of marketing and CFO, Jason Azzopardi, noted: “There is no doubt that we are entering a highly competitive market, but having thrown a number of challenges at both agencies early on in our relationship – shooting remotely during lockdown and under incredibly tight deadlines – we have no doubt we are in the best hands. We look forward to a collaborative and fruitful relationship with both agency partners.”
Homeloans.com.au offers consumers online, fast and fully transparent service as an alternative to traditional banking. The campaign studies the lengths Australians will go to to save a few dollars when changing a home loan can save much more.
Magnum & Co managing partner, Carl Ratcliff, said: “It’s been a pleasure working with the homeloans.com.au team, from start to finish on this particular campaign. Together, all agencies and client have worked tirelessly to get an original launch campaign out and underway without prejudicing either brand or sales objectives. We look forward to an enduring relationship.’
Taska Media founder and partner, Christian Simon, added: “We are incredibly excited to be working with homeloans.com.au and honoured to be chosen to launch the new brand into the Australian market.
“As an agency, we are big enough to get super competitive responses, but small enough to deliver the close attention our clients deserve. This is an asset we will use, to ensure homeloans.com.au gains a winning edge in a competitive market.”
The campaign is running nationally on TV, broadcast-video-on-demand and digital.
Credits
Client: homeloans.com.au / Resimac Group Ltd
Head of Marketing: Will Keall
CFO and General Manager – Marketing: Jason Azzopardi
Creative agency / Managing Partner: Magnum & Co / Carl Ratcliff
Media agency / Founder & Partner: Taska Media / Christian Simon
Content Production: Magnum & Co
Creative Team: Harrie Jack, Imagene Callinan, James Manning, Dean Arrow
DOP: Campbell Brown
Director: Stefan Hunt
Production Partner (WA): Rhythm Content
