Honda ad made from symphony of car sounds

The soundtrack for an ad for the new Honda Civic has been made from the noises the car makes.

Sixty-five Civic sounds were recorded to make the ad, which was by DraftFCB.

In a press release, Honda’s marketing manager Kevin Lillie said, “I loved the idea from the minute it was presented. This communication matches Honda’s engineering – delivering precision while looking and sounding great. Everything in it works beautifully.”

The idea of car sounds as the central creative theme was used in an ad for Honda UK in 2006. In the ad, by Wieden + Kennedy London, the sounds a Honda makes are mimicked by a choir.

Press, magazine, outdoor and dealer collateral will run in support of the 45, 30 and 15 second versions of the ‘Symphony in motion’ TV work, which breaks on Sunday. The ad will also run as a 60 second cinema ad.


  • Agency: Draftfcb, Sydney
  • Creative Director: Mat Garbutt
  • Art Director: Steve Clarke
  • Strategic Business Director: Stephen McLardie
  • Agency Producer: Lisa Ramsey
  • Account Director: Andrea Perkins
  • Account Manager: Ilana Sztal-Susman
  • Digital: DTDigital – Brett de Niese, Jason Deacon, Emma Park, Andrew Grinter & Lee Spencer
  • Production Company: Goodoil Films
  • Director: Matt Murphy
  • Producer: Ben Scandrett-Smith
  • Offline: The Butchery – Jack Hutchings, Editor
  • Sound Studio: GASinc – Rodney Lowe
  • Music: Turning Studios – Elliot Wheeler

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