Honda ad made from symphony of car sounds
The soundtrack for an ad for the new Honda Civic has been made from the noises the car makes.
Sixty-five Civic sounds were recorded to make the ad, which was by DraftFCB.
In a press release, Honda’s marketing manager Kevin Lillie said, “I loved the idea from the minute it was presented. This communication matches Honda’s engineering – delivering precision while looking and sounding great. Everything in it works beautifully.”
I like em both. Any variation to a lovingly shot car hugging the curves on a country rd is welcome. And at least brand is consistent – how Honda makes you feel.
It is really well shot…but feels a bit same same…Volkswagen did the symphony of sounds pretty well, but I don’t think it will help Honda escape their current woes..
Great ad, but then so was Holden Special Vehicle’s ad for their VX range in 2001 using the “V8 Symphony” sounds: https://www.youtube.com/watch?v=v6Hs7f3k4eQ