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Lucid dreaming, a talking dog and a car chase all used to promote Honda’s new HR-V

Honda has released a 60-second ad for its new HR-V featuring a man refusing to wake up from a dream complete with a talking dog, an epic car chase set to the Eurythmics song Sweet Dreams (Are Made Of This).

Last week the brand launched a 15-second teaser for the new campaign, created by Leo Burnett Melbourne, which featuring no shots of the new car.

The full ad, created by Leo Burnett Melbourne, sees Brian embark on a bizarre adventure after reading a book on lucid dreaming which seems him chased around a city by men in black uniforms accompanied by his talking dog.

The teaser launched into market last week and featured a clip from the full ad but did not feature any shots of the actual Honda HR-V itself.

Credits:
  • Agency  Leo Burnett Melbourne
  • ECD  Jason Williams
  • Senior Writer  Garret Fitzgerald
  • Senior Art Director  Joe Hill
  • Senior Broadcast Producer Cinnamon Darvall
  • Honda
  • GM Communications & Customer Jason Miller
  • Brand Communications Manager  Melissa Altarelli
  • Brand Communications Specialist Sarah Tolliday
  • Director  Nathan Price
  • Production Company  Goodoil Films
  • Executive Producer  Juliet Bishop
  • Producer  Claris Harvey
  • DOP  Ginny Loane
  • Production Designer  Guy Treadgold
  • Editor  Jack Hutchings / The Butchery
  • VFX  Alt VFX
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