Lucid dreaming, a talking dog and a car chase all used to promote Honda’s new HR-V
Honda has released a 60-second ad for its new HR-V featuring a man refusing to wake up from a dream complete with a talking dog, an epic car chase set to the Eurythmics song Sweet Dreams (Are Made Of This).
Last week the brand launched a 15-second teaser for the new campaign, created by Leo Burnett Melbourne, which featuring no shots of the new car.
https://www.youtube.com/watch?v=9c7MJl3H5as
The full ad, created by Leo Burnett Melbourne, sees Brian embark on a bizarre adventure after reading a book on lucid dreaming which seems him chased around a city by men in black uniforms accompanied by his talking dog.
Credits:
- Agency Leo Burnett Melbourne
- ECD Jason Williams
- Senior Writer Garret Fitzgerald
- Senior Art Director Joe Hill
- Senior Broadcast Producer Cinnamon Darvall
- Honda
- GM Communications & Customer Jason Miller
- Brand Communications Manager Melissa Altarelli
- Brand Communications Specialist Sarah Tolliday
- Director Nathan Price
- Production Company Goodoil Films
- Executive Producer Juliet Bishop
- Producer Claris Harvey
- DOP Ginny Loane
- Production Designer Guy Treadgold
- Editor Jack Hutchings / The Butchery
- VFX Alt VFX
Linkedin
Anyone know which production company was behind it?
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Hi Ian,
We’ve had it confirmed the production company was Good Oil with Nathan Price directing. We’ve updated the story with the full credits list now.
Cheers,
Miranda – Mumbrella
It’s bizzare, but I love everything about it..!
The large clock in the background of the last scene should be half melting though, Dali would have been pleased!…
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Who is the actor in this Honda commercial?
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This is the only ad in the past few years that has made me laugh out loud. On several occasions!
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Kind of like this one better: https://www.youtube.com/watch?v=QpYU9aNtr3w
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I love the ad.
What breed is the gorgeous little dog?
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can you please tell me the breed of dog
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What is the dog breed in this add? I love it!!!
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I would love to know what type of dog it is!! i want one!!
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I love everything about the ad. I can’t recall any ad that made me laugh so much!
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The dog is definitely a shiba
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Notified all the Brian’s I know.
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Which city was the Honda ad filmed
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