Honda creates bottled water brand to promote hydrogen powered car

Honda Water & Exhaust - H2O - Leo Burnett Melbourne (1)Honda has launched a bottled water company as a stunt to promote the fact its FCX model only produces water as it runs on hydrogen.

With the help of Leo Burnett Melbourne, Honda Australia has launched H20, as a representation of the emissions from the car, with the company positioning itself with more green credentials.

Honda Australia general manager communications and customer Jason Miller said: “We believe in ‘The Power of Clever Thinking’. Our work designing cars like the FCX is the embodiment of this ethos. H2O is an engaging way for us to demonstrate our commitment to reducing our environmental footprint to people, instead of simply telling them.”

Leo Burnet Melbourne head of copy Sarah McGregor said: “H2O is a simple but tactile demonstration of Honda’s clever thinking. The kind of thinking that continues to redefine the car category.”

H2O was distributed in Palace Cinemas nationally.


  • Agency – Leo Burnett Melbourne
  • Executive Creative Director: Jason Williams
  • Head of Copy: Sarah McGregor
  • Senior Designer: Matt Portch
  • Production Manager – John Trifonopoulos
  • Group Account Director – Chris Ivanov
  • Account Manager – Khia Croy

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