Honda’s AI-driven ‘Harvey’ – the car that can sell itself via Leo Burnett Australia

Honda Australia is giving people the opportunity to learn about the new HR-V from an unexpected source – the car itself.

In a world with voice-activated vacuum cleaners and talking toasters, why should cars be left out of the fun?

Nicknamed ‘Harvey’, the idea sees the new HR-V being brought to life with AI technology to teach customers about the redesigned SUV. In a first for the category, you can ask Harvey about its fuel economy, boot capacity, hybrid engine, favourite dad joke, dating advice – anything – and it will answer back.