Hong Kong-owned publisher Broadbent Media quietly launches 12 news websites in Australia
A publishing company owned by a Hong Kong-based collective of advertising and media executives has launched a group of news websites in Australia.
Named Broadbent Media, the company has soft-launched 12 specialist interest news websites across a range of subjects, from sport, cars, food and property to celebrity gossip, gaming and fitness.
The launch has been quiet so far, with the identity of the owners – which have other business interests outside publishing in Hong Kong – still a secret.
The company’s editorial staff are based in Sydney and Queensland, Australia, but its headquarters are located in one of the most expensive areas for real estate in Hong Kong, the International Finance Centre tower.
I am uninspired by the Google AdChoices banner served at the top of their corporate home page.
Very ordinary sites. I hope they didn’t invest too much cash into any of them
My prediction is that they will disappear as quietly as they appeared. If major publishers sites cannot survive on an advertising model these have no hope.