Social media travel site Hooroo has moved into the above the line phase of its launch with an outdoor and online video component.
Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director
Jesse McCormack – Art Director
Rebecca Griffiths – Copywriter
Allison Gordon-Parry – Senior Account Director
Brioni Pickhaver – Account Director
Lauren Free – Agency Producer
Jungle Boys – Production company
Craig Melville – Director
David Curry – Producer