Hope Williams joins Podean as local MD following major global acquisition

September 5, 2025 10:40

Hope Williams

Specialist marketplace agency Podean has appointed Hope Williams as its new managing director for Australia and New Zealand, Mumbrella can reveal.

Podean was founded by Mark Power and launched in Australia in 2019. It offers the “full spectrum” of Amazon marketplace marketing services, including strategy, retail, creative, innovation, media, and analytics.

Williams’ appointment comes after Podean announced its acquisition of fellow marketplace management firm Commerce Canal last month, bringing together their global solutions. The integrated offering, spanning all major marketplaces including Amazon, Walmart, Costco, Target, Instacart, and Mercado Libre, is designed to drive accelerated growth and sales for clients.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.