Hopeful Monsters develops global sleep campaign for Resmed

Sleep technology company Resmed has launched a new global campaign, enlisting the help of a ‘sleep monster’ developed by local creative agency partner Hopeful Monsters.

The latest consumer health campaign — launched on Friday March 14, or World Sleep Day — illustrates how poor sleep can disrupt a person’s day when left untreated.

It introduces the sleep monster – a metaphorical burden that can throw a person’s life into chaos.

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