Horizon Communication Group expands sustainability arm

Horizon Communication Group has expanded its sustainability arm, leaning into its work with a range of new and existing clients.

Horizon will develop the communications strategy for the ANZPAC Plastic Pact, which brings together governments, businesses and citizens from across Australia, New Zealand and the Pacific Island nations to develop a common goal for the circular economy of plastics.

The agency has also developed plans for existing clients the Australian Packaging Covenant Organisation (APCO), Planet Ark and Love Food Hate Waste NSW.

Horizon will be working on Planet Ark’s National Tree Day for the third year

For the APCO, Horizon has been developing and implementing a behaviour change communications strategy for the Australasian Recycling Label. It also executed a strategic review of Planet Ark, and will be working on the National Tree Day and National Recycling Week campaigns for the third consecutive year.

Liz McLaughlin, founder of Horizon Communication Group, said: “Since we opened our doors more than 28 years ago, Horizon has been a champion of sustainability. Over the past few years our focus has been to support our clients’ communications work in waste reduction, including recycling, packaging and food waste.”

“During this time, we have created a specialist team to support our work in this space and were delighted to have Alice Johnson, our sustainability expert, participate in the National Plastics Summit at Parliament House earlier this month.

“We look forward to working more closely with APCO, Planet Ark and Love Food Hate Waste (NSW) in 2020 to raise awareness for these challenging issues and find positive solutions that are good for both industry and the environment.”

Earlier this month, Horizon added the Sir David Martin Foundation to its client list. The agency will be tasked with raising awareness of the foundation in time for it 30th anniversary, and annual corporate fundraiser Abseil for Youth.


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