Host wins consolidated Goulburn Valley ad account

Host has been awarded the consolidated advertising account for Coca-Cola’s Goulburn Valley business.  

The account had previously been split in two, with Ogilvy Sydney handling the juices range and Badjar Ogilvy in Melbourne handling the packaged fruit products.

Host pitched against Banjo and Droga 5. The incumbents were not involved in the process.

A Coca-Cola spokesman said: “Coca-Cola South Pacific and Coca-Cola Amatil have jointly appointed Host as the new creative agency for the Goulburn Valley brand. Host will be responsible for creative across both the food and beverage work for the brand. Host was successful following a three way competitive pitch.”


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