Host wins MLA red meat account

Advertising agency Host has won advertising duties for the nutrition-focused red meat portion of Meat & Livestock Australia’s marketing.

The long-running campaign which previously featured actor Sam Neill has been through the hands of Brand Council and before that The Campaign Palace.

Host beat BMF – which already holds the lamb and beef elements of the MLA account- and 303.

Host chief executive, Anthony Freedman said: “Meat and Livestock Australia has a long history of producing some of the most enjoyed and effective campaigns in Australia. We look forward to developing work that lives up to the high standards set.”

Veronique Droulez, MLA’s marketing manager – nutrition,  said: “This agency review process has been a great opportunity for our team to take a fresh look at our nutrition strategy and we are delighted to appoint Host with whom we hope to enjoy a long and successful relationship”.

The appointment marks several shifts in Host’s client base this year. The agency was appointed by Sydney Water last month and earlier this year picked up Vodafone and Electrolux. It also joined the Coca-Cola roster. And in recent weeks Host left the Lion Nathan roster and resigned Ikea after a pitch was called.

Freedman said, “It will be record year for new business and growth but perhaps the most rewarding element is the vote of confidence from existing long-standing clients who have further strengthened our relationship with additional responsibilities. These include Bankwest who added Business Banking to our Retail Bank responsibilities and also BT Financial Group who appointed us to manage additional campaign elements for the BT brand as well as other wealth brands such as Asgard, Securitor and Advance.”


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