Housing and property category led October news consumption: Ipsos Iris
The haunting cost-of-living crisis and rising interest rates led October news consumption, with 12.9 million Aussies reading about homes and property, according to the latest data from Ipsos Iris.
Other leading news events included the Voice referendum, the NRL grand final, the conflict in Gaza and the deaths of Friends star Matthew Perry, comedian Cal Wilson and young St Andrew’s School coach Lilie James.
Consumption of online news content reached 20.3 million Australians in October, with the homes and property category rising 3.4% from last month.
Women spent almost double the amount of time searching this category than men. People aged 25 and over were more populated to residential property search websites and apps, while those aged 65 and over spent more time looking at commercial property.
Overall, Australians aged 14 and over spent, on average, 3.8 hours a day online – up 3.3% from last month’s 3.7.
The most consumed website and app categories were social networking at 21 million Aussies, followed by search engines and technology, both at 20.9 million, then retail and commerce at 20.8 million and entertainment at 20.7 million.
The games category had the most notable growth, up 4.2% from last month, followed by homes and property, up 2.9% and health, up 2.5%.
Like September, people aged 25-39 were the largest online cohort, but it was people aged 40-54 that spent the most time online.
The top 10 homes and property news platforms. Source: Ipsos Iris [click to enlarge]
The top 10 overall news platforms. Source: Ipsos Iris [click to enlarge]
News.com.au was the leading digital news brand for the tenth consecutive month, according to the data.
It delivered a total audience of 12.7 million Australians, up 7.6% from last month, with the largest audiences in five categories (entertainment, finance, sport, technology and travel).
News.com.au editor-in-chief, Lisa Muxworthy, said she was thrilled to see Australians turning to the publication, once again.
“Australians turned to us at a time when they were trying to navigate both the Voice to Parliament referendum and the escalating crisis in Israel and Gaza,” she said.
“The number of Australians we reached in October, the month Australians headed to the polls, was our biggest since May this year.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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