How Australians really feel about sharing their data: Dentsu

Andrew Banks

June 15, 2022 9:48

Dentsu has launched its latest Data Consciousness Project report – the fourth of its kind in Australia – which examines how consumers feel about businesses accessing and leveraging their personal data.

Surveying 20,000 people from across 14 countries in Asia Pacific, including 3,900 Australians, it reportedly the most contextualised survey done on attitudes towards data privacy in the region.

Trust, transparency, and the value exchange of data are key themes throughout the report. Similarly, the study highlights growing concerns around privacy and security, particularly towards new technologies and the development of the Metaverse.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics