‘How did I get here?’ asks a gay club raving granny in new Fitness First campaign

Fitness first mum rock

A 75-year-old grandma on a night out in a gay club and a 45-year-old mother rock climbing ask themselves ‘how did I get here?’ in a new campaign for Fitness First.

It is its first campaign from VCCP Sydney  with a new outdoor and print campaign to celebrate ‘life’s winning moments’ with the new outdoor, digital, press, radio and in-club campaign.

Sam Bragg, head of marketing, Fitness First Australia said in a statement:“Yes, fitness is a hard sweat and you’ve got to work at it, but the end result can lead to a range of emotional and physical benefits. That’s why Fitness First exists, to get you to that moment.”

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