How journos grease their sources
Even the uninitiated may feel they’ve been reading a lot of dull profiles lately without knowing exactly why
Slate’s Timothy Noah on beat-sweetener profiles
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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