How ‘newsfluencers’ will help define the news cycle in 2025

Creators are playing a growing role in the news ecosystem. Fabulate’s Nathan Powell looks at the impact of the growing sway these creators have and some of the Australian ‘newsfluencers’ who are likely to play a role in the upcoming federal election.

If you ever wanted a tangible sign of the upending of the traditional media’s dominance then the White House recently confirming it had received 11,000 applications for a “new media seat” in the media briefing room is a pretty clear sign of that.

As is Albo and Peter Dutton’s new love affair with podcasting and podcasters – be it interviews with Abbie Chatfield or Sam Fricker the pollies are definitely going to creators, not just journalists.

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