How Nine’s TV sales boss is selling the Olympics by getting back to basics

Nine’s TV sales team is clearly doing something right, even in a challenging environment: last week the division celebrated its highest free-to-air revenue share in two decades.

But the approach is nothing fancy. Instead, as the marathon begins to recoup Nine’s eight-year Olympics investment, Nine’s TV sales boss says the key is nailing the basics.

“We’ve always had a really simple approach to the way that we deal with agencies and clients,” Richard Hunwick, Nine’s director of total television sales, told Mumbrella. “It can be as simple as telling people what you’re going to do, and then do what you said you were going to do.”