How popular is the Restaurant Revolution on social media?

angely greciaAhead of the launch of Seven’s new reality format Restaurant Revolution tonight Angely Grecia crunches the numbers to see what sort of a buzz the show is creating on Twitter.

The Restaurant Revolution – the new foodie reality TV-show that sees ordinary Aussies designing and running their own pop-up restaurant to win a grand prize of $200,000 – is alive and well on social media.

Ahead of the show’s premiere tonight, global media intelligence provider Meltwater decided to delve in to the social media activity, where more than 612 social media conversations have taken place since the restaurants opened to the public on July 14.

A word cloud showing what topics people are talking about

A word cloud showing what topics people are talking about


Melbourne: the foodie capital on social

The pop-up modern Italian restaurant in St Kilda run by fiery foodies Nathan and Maz is dominating the social media conversation, followed by Perth’s savvy sisters Carmen and Nicole, Brisbane food truck family John, Justine and Maggie, Adelaide’s chef siblings David, Asa, Reine and Anthony and Sydney’s aspiring head chef Dom.

It’s a female foodie revolution on social

According to Meltwater’s media intelligence platform, 83% of social media participants are from female fans, while 17 per cent of participants are male.

The conversations are generally neutral to positive in sentiment: 3 in 4 conversations were neutral and 1 in 4 were positive.

Fans are generally excited about the pop-up restaurants. Most popular expert chef/restaurateur on social Restaurant Revolution will showcase a plethora of industry experts and hosted by Adelaide-based chef and restaurateur Jock Zonfrillo.

Neil Perry is the most popular expert mentioned, followed by host Jock Zonfrillo, John Lethlean, Jess Ho and Erez Gordon.

A special mention goes to Perth journalist/blogger Kaitlin Shawcross @Kaitshawcross – her review of Perth’s pop-up restaurant was popular on social media:

In Restaurant Revolution, five pop-up restaurants opened on 14 July in capital cities across Australia. Each team transformed their blank restaurant canvases into successful businesses – everything from décor to menus to staffing. Contestants are judged by industry experts, their customers and also on their profit margin.

In the end, the best and most profitable restaurant of the series will win the grand prize of $200,000.

  • Angely Grecia is PR manager for Australia and New Zealand for Meltwater



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