HOW TO: The role of mobile in your marketing strategy

In this sponsored post, Graham Christie from Big Mobile explains the role of mobile in the marketing mix. This is the second video in this series of “how to” videos.

In this video we explore:

  • The types of business mobile can generate;
  • How to track the success of your campaign.

There are five videos in the mUmBRELLA and Big Mobile “how to” series. For more information visit the Big Mobile website: www.bigmobile.com

This video was scripted, commissioned and paid for by Big Mobile.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.